Support
Common questions
The things advertisers ask before they call. If yours is not here, a rep can answer it.
What is CattleUSA?
- CattleUSA broadcasts livestock auctions live from sale barns across the U.S. and Canada, with online buyers bidding in real time alongside buyers in the seats. It also publishes market data, USDA reports and sale results.
What is a Sale Day Ad?
- A local ad that runs on one livestock auction's live CattleUSA broadcast every sale day.
What's the difference between a Sale Day Ad and a National Ad?
- A Sale Day Ad runs on one auction's broadcast every sale day, and you can add one at as many auctions as you choose. A National Ad runs on every live auction CattleUSA broadcasts, plus the market overview and sale report pages.
Do I need my own ad?
- No. Send your own, or your rep can help you put one together.
Is the ad clickable?
- Viewers can click your ad to go straight to your website, social media page, online shop or any link you choose.
How is advertising priced?
- Sale Day Ads are sold monthly or quarterly. National campaigns are quoted to your goals and dates. A rep follows up within one business day with rates.
How many people watch CattleUSA?
- More than 1.3 million active viewers from September 2025 to September 2026, averaging over an hour on site, with about six in ten returning, according to Google Analytics.
Who does a National Ad reach?
- The people who run the livestock business: buyers bidding online on sale day, producers checking what their animals might bring, and order buyers, feedyards and market professionals following prices between sales. They buy trucks, trailers, feed, equipment, animal health products and financing.
Why advertise on a live auction instead of other online channels?
- A live auction holds attention the way few online channels can. Viewers stay through the sale because they're buying, selling or watching the market move, not scrolling past. National Ads also run on the market overview and sale report pages, reaching people watching the market between sales.
Still have a question?
Call (580) 237-4603 or send a note and a rep will follow up.